"I'll be rocking my Christmas jumper."
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That's not a quote from a hipster or college kid or anyone you know planning to attend an� Saturday night ugly sweater party this season?it's a statement made by James Cassidy, a digital banking employee at Lloyds Banking Group, one of the biggest banks in the UK.
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Yes folks, the ironic Christmas sweater trend/joke/phenomenon has trickled its way up?from the 1980s to the Internet to mainstream parties... and now, to bankers. According to a report in Bloomberg, banking firms, such as Lloyds, will be "tapping into 'the current trend'" by throwing their own corporate ugly-sweater parties this season.
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In fact, it seems that retro-themed holiday knitwear is a burgeoning gold mine for retailers.
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"It's a big trend," Nick Robertson, CEO of ASOS told Bloomberg. "It's slightly tongue-in-cheek, but they are doing really well." According to Robertson, the UK online retailer sold "thousands" of its holiday sweaters in the first two weeks they were available this year.
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Meanwhile, at UK department store Debenhams, sale of Christmas-theme jumpers have risen 1,420 percent over last year.
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What gives? "Now knitwear is more a trendy fashion statement for men," said Charlotte Casey, who edits knitwear for trend forecaster WGSN. "They are much less ashamed about wearing statement jumpers."
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Have you noticed the men in your life wearing silly sweaters this season? Tell us in the comments, below!
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Photo Credit: ASOS (Courtesy: StyleBistro)
"I'll be rocking my Christmas jumper."
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